It’s surreal to think I met my future business partner that day.
“I asked him to make me an alcoholic drink of his choice and he made me a Tootsie Roll.
“I remember walking into this bar at 21 (and not a MOMENT sooner) and I was immediately greeted by a friendly guy named George,” said Trixie. With a reputation for being immediately welcoming to anyone who walks past their rainbow diamond entryway and through their doors, This Is It! served as the location for some of Trixie’s first experiences out in drag. Trixie will be doing virtual appearances throughout the year supporting the bar, will be involved in the bar’s creative direction, and continuing to cement TITS status as Milwaukee’s favorite gay bar. The bar is one of the longest-run queer spaces in the country, being founded in 1968, and in 2021 Trixie will partner with the bar to help ensure that LGBTQ+ nightlife and culture in Milwaukee persists amidst the global pandemic. Today, international drag legend and pop culture icon Trixie Mattel announces a partnership with This Is It!, the historic oldest LGBTQ+ bar in Mattel’s hometown of Milwaukee. Trixie Mattel Partners With Milwaukee’s Oldest Gay Bar This Is It!ĭrag Legend And Iconic Wisconsin Queer Institution Join Forces In 2021
